Somewhere along the way, IT folks started clumping SEO under the IT label.
More than once, I've been on calls with IT professionals (webmasters, admins, etc) that purport to know SEO.
Then we crawl their site...
URLs that differ by a character. Duplicate/missing page titles, meta descriptions, 404 errors, 302 redirects, etc.
Often, when confronted with these issues, the IT professional will largely dismiss them as trivial.
If forced to choose between an IT professional and a marketer to lead the SEO team, I take the marketer every single time.
The IT professional has enough information and ego to crush a site's visibility in search.
Does that mean you can ignore technical SEO? Absolutely not. In fact, in most of the sites that I review, most of the SEO issues are technical in nature.
The point here is that IT professionals need to stop masquerading as SEOs.
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